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Mariana Cifuentes

I'm a Service Designer
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How can I contribute to the success of your organization?

I combine service design, product strategy, and business analytics to drive measurable impact in tech-driven companies. With a data driven approach, I align user needs with business goals, using quantitative insights to define the what and qualitative research to uncover the why.

I thrive in fast paced environments, collaborating on a startup pivot that earned recognition from AWS and Google as a top 2% AI-driven company.

 

Excited to work together on ideas that are both creative and scalable.

SELECTED WORK
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Transforming Workforce Hiring
With AI

Revolutionizing high volume hiring with AI-driven automation.  I co-created and launched a scalable recruitment platform that streamlines hiring in skilled trades reducing recruiter workload and improving hiring accuracy.

Company: Hunty

Skills: Service Design, UX Research, Product Strategy, AI Integration

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Simplifying Insurance for Urban Cyclists

Designed a tailored micro-insurance solution for cyclists, seamlessly integrated with the bank´s app. By combining user research, service design, and business strategy, we co-created a high impact, accessible product that enhances financial security and mobility for cyclists.

Company: Davivienda Bank

Skills: Service Design, UX Research, UI Design, Product Strategy

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Redesigning How We Detect Udder Infections in Dairy Cows

Crafted an enhanced mastitis detection strategy for dairy farms, seamlessly integrating insights from field research and human centered design. Led on-site stakeholder engagement and prototype evaluation, co-creating a refined Bayer solution to improve farm efficiency and drive user adoption.

Company: Hypercubes for Bayer 

Skills: Service Design, UX Research, Product Strategy, Human-Centered Design

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