MARIANA CIFUENTES

Shaping Strategy, Designing Impact, and Driving Innovation.

More than six years ago, I began my professional journey in the world of design and digital strategy. My focus has always been at the intersection of design, business, and technology, using user centered methodologies to create innovative and scalable solutions.

From the start, I understood that transforming products and services required a balance between qualitative research and data-driven insights. This belief led me to specialize in Service Design, Business Design, and Data Analytics, applying Agile methodologies to drive digital transformation in industries such as fintech, insurance, healthcare, and e-commerce.

I have worked in startups and large enterprises, leading cross-functional teams in the development of AI-driven and data-powered products and services. As a Service Designer and Product Strategist, I have designed innovative business models, optimized user experiences, and facilitated strategic research processes that have enabled organizations to make informed, growth-aligned decisions.

Some key highlights of my career include:

• Leading the creation and launch of a new AI-driven business branch, enabling a startup to secure its Series A investment round.

• Developing service blueprints and customer segmentation models based on data, improving advertising campaign precision.

• Managing design teams in HR Tech, consulting, and innovation, structuring processes that have helped companies optimize their services.

Today, I continue to drive strategic projects by integrating research, design, and data analytics to build meaningful digital experiences that align with both user needs and business goals.

If you’re looking to create scalable, innovative solutions, let’s connect!